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Privacy & Cookies Policy


This Privacy Policy is intended to describe the management of this website, with reference to the use of cookies and the processing of personal data of users / visitors who consult it.

The current legislation on the processing of personal data, defined in accordance with the provisions contained in the EU Regulation 2016/679 of 27 April 2016, concerning the protection of individuals with regard to the processing of personal data as well as the free movement of such data (General Data Protection Regulation, hereinafter "GDPR"), contains provisions aimed at ensuring that the processing of personal data is carried out in compliance with the fundamental rights and freedoms of natural persons, with particular regard to the right of data protection.

milkrite | InterPuls Limited, a company registered in England with company number 12526716 whose registered office is at One St Peter’s Square, Manchester, M2 3DE, UK (“milkrite | InterPuls”, “MI”, “us” or “we”).

We inform you that MI is the Data Controller and is committed to ensuring that your personal data is protected.

Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy policy. Please read this privacy policy carefully as it sets out our views and practices regarding your personal information and how we will treat it. MI may vary this policy at any time and will post any variations here. You are advised to review the policy on a regular basis as you will be deemed to have accepted variations if you continue to use the website after they have been posted.



Depending on how you interact with us (online, offline, over the phone, etc.), we may collect from you various types of information, as described in this section. Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).


               This is mainly the data collected and processed when you contact us or interact with us through our website, email or phone, for example:

  • information that you provide by filling in forms on our website. This includes information provided at the time of registering to use our website, subscribing to our services or requesting further services, such as your name, location, your contact details (postal address, including billing and delivery addresses, telephone and mobile numbers and e-mail address),financial details including payment details;
  • if you contact us, we may keep a record of that correspondence;
  • details of transactions you carry out through our website, our Customer Service/Sales teams and via email and of the fulfilment of your orders.


The computer systems used to operate this site acquires, during their standard operation, some personal data whose transmission is implicit in the use of Internet communication protocols, such as:

  • details of your visits to our website, including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access;
  • details of transactions you carry out through our website and of the fulfilment of your orders.

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

These lists are not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this policy.



We use different methods to collect data from and about you including through:

  • Direct interactions.  You may give us your personal data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • apply for our products or services;
    • create an account on our website;
    • subscribe to our service or publications;
    • request marketing to be sent to you;
    • email us;
    • submit a job application;
    • enter a survey; or
    • give us some feedback
  • Automated technologies or interactions.  As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.
  • Third party or publicly available resources.  We may receive personal data about you from various third parties as set out below: 
    • Technical Data from the following parties:

(a)  analytics providers such as Google based outside the EU; and

(b)  search information providers.



We may use information held about you in the following ways:

  1. to allow the functioning of the website and to provide feedback to your requests through the website or through Customer Service, to ensure order fulfilment, and in order to carry out our obligations arising from any contracts entered into between you and us;
  2. as part of our efforts to keep our site safe and secure, to help us understand more about how our website is used and to improve our website. This processing is necessary in order to administer our website and to conduct internal operations, including troubleshooting, data analysis, testing, research, statistical and surveys. It allows you to participate in interactive features of our services, when you choose to do so, to be notified about changes to our services and to ensure that content from our website is presented in the most effective manner for you. Furthermore, this processing allows us to measure or understand the effectiveness of advertising we serve to you and others. Your personal information may be disclosed to any member of our group (which means our subsidiaries, our ultimate holding company and its subsidiaries), and to third parties;
  3. for marketing purposes, to provide you with information, products or services that you request from us or which we feel may interest to you, and to deliver advertising relevant to you.



The processing of personal data for the purposes referred to in paragraph 3 letter a), is mandatory in order to allow the functioning of the website and to provide feedback to your requests through it. In this case the processing is necessary for the purposes of complying with our duties and exercising our rights under a contract for the sale of goods and/or services to you. Failure to provide us with this data will turn into the impossibility for us to deliver the requested goods/services.

The processing of personal data for the purposes referred to in paragraph 3 letter b) is necessary on the basis of our legitimate interest to improve our products, services and your overall experience of MI as a business, in line with your reasonable expectations as a user. After a thorough assessment, we concluded that your rights and freedoms are not overridden.

The processing of your personal data for marketing purposes,  referred to in paragraph 3 letter c), is optional and subject to your consent. Failure to provide data for these purposes will make it impossible for you to receive our commercial communications. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You have the right to withdraw your consent at any time and we will cease to process data for marketing purposes after consent is withdrawn. This will not affect the lawfulness of processing based on consent before your withdrawal.

Finally, we will need to process your personal information to be able to comply with applicable legal obligations (e.g. in accordance with applicable tax laws) and, in some circumstances to follow up any enforcement activities by courts and independent authorities (for example, if we are requested to disclose your personal information to regulatory bodies or civil and/or criminal courts).

The processing of your personal data will be carried out, with or without the use of electronic tools, according to principles of fairness, lawfulness, transparency, so as to protect at any time your confidentiality and rights of the  in compliance with the provisions of the GDPR.



We use “cookies” and other technologies on our website. The terms and conditions governing our use of "cookies" and such other technologies on our website are set out in our Cookies Policy below.

By using our website, you agree to be bound by the terms of our Cookies Policy below.



The GDPR grants you specific rights, including to ask us for:

  • the confirmation that a processing of your personal data is occurring and, in this case, to obtain access to these data (right of access);
  • the correction of inaccurate personal data or the integration of incomplete personal data (right to rectification);
  • the cancellation of your personal data, within the limits provided for by the GDPR (right to erasure);
  • the limitation of processing of your data, to the extent provided for by the GDPR occurs (right to restriction of processing);
  • to receive the personal data you provide to us in a structured, commonly used and machine readable form, and to transmit this data to another data controller (right to data portability).

Further information, including contact details, is available at

If you would like further information please contact us by clicking the link below.

contact us

The website may, from time to time, contain links to and from the websites of other organisations. If you follow a link to any of these websites, please note that they have their own privacy policies and we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.



We share your personal information with certain third party service providers. They only have access to the personal information they need to perform those services.

Such third party service providers fall into the following categories:

  1. distributors who help us to deliver products to you, and maintenance services providers;
  2. consultants for financial services, administrative services, IT technologies, hosting services, security services and insurance claims;
  3. third parties that help us to provide services and responses to you.

Furthermore, in the event that we sell or buy any business or assets, we will disclose your personal data to the prospective seller or buyer of such business or assets.

We only allow our service providers to process your personal data when we have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your data to provide services to us and to you, and for no other purposes.

We may share non-personal statistical data about our website’s traffic patterns with partners or other parties. However, we do not sell or share any personal information about individual users.

To deliver products and services to you, it is sometimes necessary for us to share your data outside of the European Economic Area (“EEA”).  This will typically occur when service providers are located outside the EEA or if you are based outside the EEA.  These transfers are subject to special rules under data protection laws, and they are made only towards countries that ensures:

  • an adequate level of protection of your data, according to an adequacy decision by the European Commission; or
  • the adoption of appropriate safeguards, on condition that they assure you the enforceability of your rights and effective legal remedies.

Our standard practice is to use ‘standard data protection clauses’ which have been approved by the European Commission for such transfers. Those clauses can be accessed here.



Where you have registered on our website and have been provided with a username and password, you agree not to make available your username and/or password to anyone. If there has been a disclosure of your username and/or password, you agree to promptly notify us of such disclosure, so that MI can take appropriate security measures and provide you with a new username and password.



Your data will be stored for a period of time not exceeding that necessary to achieve the purposes for which they are processed. We use several criteria in order to assess the most suitable data retention period. For instance, in relation to the management of the contractual relationship with you, your data will be processed and stored for the duration of the contract and subsequently for the time where a claim may be raised by you or by us. Such assessment is carried out taking into account the relevant statute of limitation period, in accordance with the applicable law. As for marketing purposes, we will not process your data after 3 years from your last consent.



We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.



To make our website more useful to you, our servers, (which may be hosted by a third party service provider) may store information on your device in the form of a cookie. This section tells you how we use cookies, why, and how this allows us to improve our service. It also tells you how you can manage what cookies are stored on your device. We call it our “Cookies Policy”. By using our websites (through any device) you agree that this Cookies Policy applies to that use in addition to any other terms and conditions which may apply. We reserve the right to make changes to our Cookies Policy. Any such changes shall appear here and become effective immediately. Your continued use of our websites is taken as meaning that you agree to any such changes.



A cookie is a small file, downloaded onto a device upon the user visiting certain websites. Cookies are then sent back to originating website on each subsequent visit. Cookies are useful because they allow a website to recognise a user’s device.

There are different types of cookies.  They all work in the same way, but with subtle differences:



Session cookies– allow websites to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window.  They may be used for a variety of purposes such as for remembering what a user has put in their shopping basket as they browse around a site. They could also be used for security when a user is accessing internet banking or to facilitate use of webmail. These session cookies are created temporarily and expire after a browser session so would not be stored longer term. For this reason session cookies may sometimes be considered less privacy intrusive than persistent cookies.

Persistent cookies– are stored on a users’ device in between browser sessions which allows the preferences or actions of the user across a site (or in some cases across different websites) to be remembered. Persistent cookies may be used for a variety of purposes including remembering users’ preferences and choices when using a site or to target advertising.

First and third party cookies– Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie. First party cookies in basic terms are cookies set by a website visited by the user - the website displayed in the URL window. Third party cookies are cookies that are set by a domain other than the one being visited by the user. If a user visits a website and a separate company sets a cookie through that website this would be a third party cookie.



This is a list of the main cookies set by our website, and what each is used for:

Cookie namePurpose
_utmaThis cookie is used to ascertain whether a web user is a returning visitor or a new visitor
_utmbThis cookie is used to calculate the duration of your visit to a website
_utmcMetrics: Google
_utmzThis cookie is used to log where the users came from immediately before they arrive at this website.

SKSession - This cookie has two functions.  Firstly it serves as a session cookie for extranet users. Without this cookie, an extranet user will have to login to each individual page in the extranet. It enables you to track the pages that a user visits while they navigate around the site.

_ga, _gat, _gid – Google Analytics.  These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies

collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Cb-enabled - This is used to store whether you have agreed to receive cookies.

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of our website and compile reports on user activity.

Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will reduce the identification power of the IP addressed collected and will not associate your IP address with any other data held by Google.

Visit Google's website for further details on analytics cookies, click the link below.

Click here

By using our website you agree that we can place these types of cookies on your device, however you can block these cookies using your browser settings. Many web browsers manage this process differently, please refer to for detailed instructions on how to change your web browser settings.

If you disable or decline cookies, some features will not be available to you or function properly and you may not be able to access some parts of the website.



Thank you for visiting our website.

If you have any questions about how we use your personal data that are not answered here, or if you want to exercise your rights regarding your personal data, please contact us by any of the following means:

- phone us on: +44 (0) 1225 98 28 13

- e-mail us at:

- write to us at: Milkrite Interpuls Limited, One St Peter’s Square, Manchester, M2 3DE, UK